BBA/BBA (Hons).

BBA (Retail Management)

Bachelor of Business Administration

About BBA (Retail Management)

GLS University's Internship-integrated BBA in Retail Management, developed in collaboration with Maruti Suzuki India Limited, is designed to equip students with the necessary knowledge, skill sets, and expertise required for success in this dynamic field. This program fosters an industry-academia partnership aimed at facilitating On-The-Job Training (OJT), Knowledge Transfer, Learning, and Skill Building for enrolled BBA (Retail Management) students.

Through this collaboration, selected students receive guidance and training from leading dealerships of Maruti Suzuki India Limited (MSIL), ensuring practical exposure and real-world insights. Our faculty comprises skilled and highly trained experts who provide students with the latest industry insights, helping them stay abreast of the ever-evolving trends in the retail sector. This unique blend of academic rigor and industry collaboration prepares students for a successful career in retail management.

Specialization

Retail Marketing Manager

Strong proficiency in developing and implementing marketing strategies is crucial, including experience with digital marketing techniques such as SEO, PPC, and social media campaigns.

Sales and Marketing Executive

Sales and Marketing Executive

Proficiency in market research and data analysis helps in identifying opportunities, understanding customer needs, and shaping marketing strategies.

Merchandising Manager

Merchandising Manager

Excellent communication and negotiation skills are crucial for collaborating with suppliers, vendors, and internal teams to ensure optimal product assortment and pricing strategies.

Customer Relationship Manager

Customer Relationship Manager

Time management and organizational skills are essential for managing multiple customer interactions and tasks effectively. Proficiency in CRM software and tools is necessary for maintaining customer databases and tracking interactions.

Eligibility

Duration

Duration

in accordance with NEP 2020 guidelines

Eligibility Criteria

Eligibility Criteria

  • Candidates shall have passed H.S.C. (10+2 or its equivalent) in any stream.
  • Minimum of 45% for the Open category.
  • Minimum of 40% for the Reserved category.
  • English proficiency is mandatory
Mode of Admission

Mode of Admission

To apply for admission, please visit our official portal and complete the registration process. Admission will be granted upon successful completion of the application requirements and fulfillment of the eligibility criteria.

Clubs

Activities & Achievements

Leadership and Design Thinking
Apr 2022

Leadership and Design Thinking

The workshop for the Retail BBA Batch was conducted on the theme “Leadership and Design Thinking”, by our alumnus Mr. Shubham Surti, Director of Training at Brainmark Global.
Investment Strategies
Feb 2023

Investment Strategies

With thought like this, FOBA (GLSBBA) under the umbrella of GLS University believes to bridge the gap between the Idea and execution. Research is a vast area
Shatranj
Feb 2023

Shatranj

SHATARANJ is the annual event of GLS BBA where we majorly talk about India’s International Relations and current affairs. The experts speak on various future opportunities, challenges and constraints facing Indian International Relations.
Emerging Trends in Digital Marketing
Jun 2022

Emerging Trends in Digital Marketing

Ms Jasleen Sardar, working as a Marketing Manager and Partner with a Digital Fashion streetwear brand - Balloonfight customs, conducted the live talk on “Emerging Trends in Digital Marketing” on the online platform WebEx.
B2B Marketing: Nature and Scope
Jun 2022

B2B Marketing: Nature and Scope

A Lecture on B2B marketing was organized for Sem 3 students by Dr Deepal Joshi, Director, Som Lalit Institute of Business Administration, having 20 years of experience in academics.
Grievances and Grievance Redressal
Feb 2022

Grievances and Grievance Redressal

Mr Saahil Vyas, an alumnus of FBA - NRBBA, is an HRBP with Baxter (India) Commercial. He conducted a session on Grievances and Grievance Redressal.
The Big Cycle in Nutshell
Oct 2021

The Big Cycle in Nutshell

This guest lecture was organized on 6th of October’21 by Economics department for FY students in an online platform Webex as well as offline class.
Digital Marketing and Communication
Feb 2022

Digital Marketing and Communication

Mr Sandip Trivedi, CEO & Founder of Digital Sandip Academy delivered a lively session on Digital Marketing & Communication for the First Year Students of Faculty of Business Administration.
Cyber Crime & Social Media & IT (Boon or Curse)
Aug 2021

Cyber Crime & Social Media & IT (Boon or Curse)

A guest lecture was conducted on “Cyber Crime & Social Media & IT (Boon or Curse)” by learned experts on 5TH August 2021. One of the experts was Dcp Amit Vasava, who is currently serving as DCP, Cyber Crime, Ahmedabad.
Cyber Crime & Social Media & IT (Boon or Curse) 30 Oct 2021
Oct 2021

Cyber Crime & Social Media & IT (Boon or Curse) 30 Oct 2021

A guest lecture was conducted on “Cyber Crime & Social Media & IT (Boon or Curse)” by learned expert on 30TH October 2021. The session was conducted by Mr. Nikhil Patel, Convener (It Head), BJP Gujarat.